Joulen earns Virtual Trading Party (VTP) accreditation, unlocking new opportunities in the wholesale energy market

Joulen is proud to announce its certification as a Virtual Trading Party (VTP), marking a significant milestone in our mission to revolutionise energy optimisation. This new accreditation allows Joulen’s customers to fully participate in the wholesale energy market via our industry-leading software platform, PARIS.

What is a VTP?

A Virtual Trading Party (VTP) is a certified market participant that acts as an aggregator, enabling Independent Aggregators to access the wholesale electricity market. By pooling and trading customer flexibility, VTPs can participate in the market without the need for direct involvement from traditional energy suppliers. This role allows for more efficient use of distributed energy resources and helps unlock value from demand-side flexibility.

The ultimate pathway for end-to-end energy management

The UK’s energy market is evolving rapidly. A recent change to Great Britain’s grid rules, Modification P415, allows approved flexibility providers like Joulen to trade demand-side flexibility directly on the wholesale electricity market. This means energy suppliers no longer have exclusive access to the wholesale market on behalf of consumers, who now have the freedom to sell their electricity to any market participant of their choice. 

As a certified VTP, Joulen’s AI-driven platform, PARIS, is the key to unlocking this new opportunity for homes and businesses. Acting as a Virtual Power Plant (VPP), PARIS connects and manages distributed energy assets, such as solar, batteries, and EV chargers, aggregating them to remove the traditional 1 MW participation threshold. 

Crucially, PARIS disaggregates the market value back to individual sites, ensuring each customer receives the financial benefit of their flexibility. This enhanced control enables customers to turn clean energy into profit through smarter, more dynamic energy management.

How does it work?

At the heart of this opportunity is our innovative software platform, PARIS, which uses advanced AI to predict site generation, consumption, market trends, and income opportunities in real time. The Forecasting Engine within PARIS takes energy optimisation to the next level by determining the most profitable course of action for your energy, whether that’s storing, consuming, trading, or selling it. This predictive capability ensures that customers are always making data-driven decisions to maximise the value of their energy.

What does it mean for homes and businesses?

This is a game-changer for homes and businesses seeking to optimise energy from their renewable assets and achieve significant revenue growth from their renewable investment. Whether managing a 4 kW home solar system or a 4 MW multi-site portfolio, clean energy investments are transformed from a fixed asset into a strategic, revenue-generating powerhouse.

Moreover, by optimising renewable assets, PARIS not only drives financial growth but also shields customers from market volatility, reducing exposure to risk. The result is a win-win scenario: energy efficiency leads to both cost savings and new revenue streams.

Combined with Joulen’s VTP status, PARIS now offers the ultimate end-to-end energy management solution. There is no better way to maximise ROI on clean energy investments. This powerful integrated system doesn’t just generate value from kilowatt-hours — it maximises that value in real time.

A bright future ahead 

At Joulen, our mission is to accelerate the new era of democratised, decarbonised energy. With our VTP certification now in place, we are well-positioned to continue expanding and supporting more businesses in harnessing the power of the wholesale energy market, setting the standard for smarter, more profitable energy optimisation and management.

Joulen is now best placed to help customers take full advantage of market dynamics, transforming renewable energy management into a more profitable and sustainable practice for both businesses and their end customers.

Interested in how your business or customers could take advantage of this opportunity? Contact us at info@joulen.com.